September 23 - 25, 2024  |  Dallas, TX

Agenda

Monday, September 23, 2024

12:00 PM
- 2:00 PM
Location: Sunset Ballroom


12:00 PM
- 1:00 PM
Location: Legacy Foyer

12:00 PM
- 12:25 PM
Location: Arrowhead

Gen AI is impacting everything we do and can provide great benefits when we apply these capabilities in a well-orchestrated manner. In 2025, we will introduce improved ways of interacting with our analysts and gathering data from our provider clients. Additionally, the acquisition of Ventana introduces new breathe and depth to our research coverage. Learn how ISG can new better advise the entire buying cycle of the enterprise market. Attendees of this session will be given a sneak preview of the 2025 ISG Research agenda and an overview of our new tools and processes that will improve our levels of understanding and streamline our approach to data gathering and analyst interaction.

  • How to more effectively communicate capabilities and differentiators with ISG Research
  • How to be aware of and better prepare for the ISG Research 2025 Research Agenda
  • How to leverage available tools and programs to enrich your working relationship with ISG Research

12:30 PM
- 12:55 PM
Location: Bronco

Get a firsthand look into the results of the annual 2024 ISG Advisor Relations Benchmark, which provides insights into the evolving trends on how service providers fund and allocate their Advisor Relations budgets and how teams are changing in each region to engage with third party advisors. This session will give you the information you need to support your annual Advisor Relations strategic plan for next year. Attendees will learn:

  • Changing nature of Advisor Relations teams
  • Latest dynamics of the Advisor Relations function

1:00 PM
- 1:25 PM
Location: Arrowhead

ISG Market Lens is conducting detailed market analysis and buyer behavior research year-round. In this session, we've consolidated some key findings that anyone at SIC needs to know. Join Alex Bakker, ISG Distinguished Analyst, as he takes you through some key findings and answers questions in this data-driven session. Be better informed about the enterprise behaviors that are driving contract activity and IT demand.


1:30 PM
- 1:55 PM
Location: Bronco

The IT industry is constantly evolving and staying abreast of IT Services pricing trends is crucial for organizations to remain competitive. This session focuses on providing participants with an understanding of the current market competitiveness, emerging trends, ways to optimize staffing mix, and the various pricing models prevalent in the market. Leveraging data from ISG’s proprietary price data, attendees will gain valuable knowledge to assess and optimize their own rate card and managed services pricing strategies. Participants will be equipped with the necessary tools and insights to navigate the dynamic IT landscape, make informed decisions, and drive efficiency and cost-effectiveness within their organizations. 

  • How can my organization best optimize rate card pricing models? 
  • What emerging trends are impacting market rates and resource availability? 
  • How are market prices trending by year, region, and role? 

2:15 PM
- 2:30 PM

2:35 PM
- 3:05 PM
Location: Legacy Ballroom

The IT & business services industry saw growth rates return to low single digits after two years of elevated growth. Enterprises were laser focused on cost optimization, and providers responded by shaping large, transformational deals. However, discretionary spending remains under pressure, and IT budgets continue to stay flat, even in the face of strong demand for AI enabled services and software. Hear ISG’s point of view on how market uncertainty will create both risk – and opportunity – for service providers in 2025.


3:10 PM
- 3:40 PM
Location: Legacy Ballroom

We will delve into the transformative landscape of enterprise buying decisions for AI at Scale. We will share what enterprises are buying beyond the POC stage - in models, in data and in AI-infused applications. Additionally, we will highlight emerging buying trends in AI infrastructure and hosting services. The keynote will propose directions for solution portfolios in this evolving market.

  • Discover emerging needs and align your AI solutions to meet market demands and customer expectations
  • Analyze trends to benchmark and refine your offerings, ensuring you maintain a competitive advantage
  • Leverage insights to identify potential alliances, enhancing innovation and expanding market reach

3:40 PM
- 4:00 PM
Location: Legacy Foyer

4:00 PM
- 5:30 PM
Location: Sunset Ballroom

4:00 PM
- 4:30 PM

ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.


Governing large and complex managed services transitions and project transformations to business value realization. In this session we will present the ISG Strategy Realization Office core capabilities, why it is important, the tangible benefits and outcomes it can help achieve. We will also present how ISG can enable you and your clients to successfully design and smoothly execute a Managed Service Transition and a Project Transformation, while rapidly realizing the expected business value.



4:45 PM
- 5:15 PM

ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.


During our experience providing OCM support for sourcing engagements, we have seen good transitions and some that could have been better. During this session, we will provide some key lessons learned during our experience over the past 12 months and share tips on how providers can help to avoid these same mistakes and begin the relationship with their partner on the right foot. We will discuss pitfalls that can occur during each phase of transition and ways to prevent or mitigate these.


This is not your father's sourcing market anymore. Macro global changes in the demographics of workers, accelerating use cases for Artificial Intelligence, and Everything-as-a-Service is pointing to a new normal in the IT and business process sourcing market. While outsourcing non-core functions has matured as an industry, the available (and forthcoming) tools and technologies are reshaping all aspects of the market from provider selection to service design & deployment to contracting for services. Learn how to prepare for this brave new world. Long predicted and finally here!

  • Changing demographics of the workforce is reinventing the future of work and how work is accomplished
  • AI from fuzzy logic to ChatGPT and beyond is already assisting knowledge workers, improving outcomes, and will be eliminating huge numbers of them
  • When everything is on-demand, and everything can be delivered as-as-Service, then everything is replaceable with very little lag in time and quality. These key drivers are shape-shifting the mature sourcing industry.

5:30 PM
- 7:00 PM

Tuesday, September 24, 2024

9:00 AM
- 9:10 AM


9:50 AM
- 10:00 AM

Join Kathy Rudy and Clay Calhoun for a journey into ISG Tango. See the IS Tango in action. Learn why we built it, why we think it will spur growth in the unadvised transaction market, how we’ll measure success and what’s in it for the provider community. 1. What to expect with when engaging with ISG and your clients on ISG Tango 2. How we plan to capture the unadvised mid-market 3. What’s next for ISG Tango


10:00 AM
- 10:15 AM

10:15 AM
- 12:15 PM

10:15 AM
- 10:45 AM

ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.


Applications and platforms are embedding intelligence. Data FinOps is gaining ground and growing in maturity. Applications and AI come together for agentic behavior. In this new world, we need to update the way we account for application and data costs, how to attribute them to users, and how best to identify invest in their future.



11:00 AM
- 11:30 AM

ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.


With all the advancements in Artificial Intelligence and the growing adoption of GenAI solutions across all domains of sourcing transactions; it still comes down to cultural alignment and the associated, undisputed winning factors for successful outcomes. This session will pinpoint how you can obtain cultural alignment whether you're the buyer, seller, or advisor! Cultural alignment is easy to conceptualize but difficult to actualize. Three key learning objectives: constantly and consistently

  • Connecting the dots with people
  • Demonstrating through actions
  • Building from common ground to new heights.

Discover how you can overcome the challenges facing IT Service Providers in the current business environment. Learn how to compete effectively on price while also focusing on improving your margin. We will explore insights leveraging market price data, to better understanding your client's industry-specific IT costs and optimizing the pricing of your client contracts. Don't miss this opportunity to gain a holistic view of competitiveness and enhance your IT service business.

  • How to compete effectively on price
  • Understand your client's industry specific IT costs
  • Align your services and costs for improved margin

11:45 AM
- 12:15 PM

ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.


Let's explore new ways of thinking about developing impactful features and functionality for the enterprise and how to build and promote the applications capability of the future. We will investigate the why, what and how of a future-ready, enabled, accessible and practical approach that helps businesses take advantage of the latest advances in technology, engages in outcome-based endeavors and realistically measures success.

  • How are applications organizations and teams leveraging the fundamentals of Agile, DevOps, Product-Aligned Models and Automation while they also rush to adopt AI, LLMs , SaaS and industry clouds into the solution development process?
  • How are businesses engaging applications development capabilities in ways that balance the need to drive and be accountable for outcomes while also maintaining on-demand flexibility, capacity and scalability of work?
  • What are the latest ways to realistically measure success, deliver value and express transformational outcomes in terms of a clear return on investment?

After more than a year of near-constant AI chatter, the broad strokes of how embedded AI will roll out in business software is coming into place.  Companies won’t have to hire data scientists to make this possible since AI and GenAI will be embedded in just about every business application category by software providers. AI is in the process of creating significant differentiation in the market so it’s critical to monitor which providers are delivering usable and useful capabilities.  Discover:

  • The types of innovation that software providers are embedding in their business applications.
  • Specific examples of already available AI capabilities in various categories.
  • The roadblocks to adoption and ways to overcome them.
  • The importance of the data architecture necessary to make embedded AI practical and useful.

 Participants will also have the chance to gain essential insights, pose questions, and participate in a conversation about the trajectory of AI business software.


12:15 PM
- 1:15 PM

1:15 PM
- 1:45 PM

Sean Kenny is Senior Vice President and Chief Information Officer of Carnival Cruise Line (CCL), the flagship brand of Miami-based global cruise industry leader Carnival Corp., the world’s largest leisure travel company. During his 35-year career, Sean has led numerous technology and business transformations. With experience as a service provider, consultant, and operating executive, Sean understands the challenges and gaps that service provider teams face. He has taken it upon himself to share his experiences and the do's and don'ts with the ISG SIC attendees . Hear from him live on how to connect the dots and engage with enterprise customers.


1:50 PM
- 2:10 PM

The enterprise software market is complex and comprised of thousands of software providers, large and small, that sometimes might not be as obvious what are the innovations for digital modernization. The ecosystem of software providers from business applications (SaaS) to infrastructure (IaaS) is evolving rapidly from cloud computing to AI. Navigating the changes in the software economy will require insights on where to adapt your industry and software partner ecosystem with consulting and solutions practices with precision not generalities. In this session, ISG Software Research leaders, Mark Smith, Partner and David Menninger, Executive Director will discuss the state of the enterprise software market and how to understand the software industry is changing and how to use research and insights to decipher the future today. What you will learn: • What is the state of software industry from applications to AI • Why is software industry changing and what does it mean • Where is the software economy changing how it provides services • Who are the new software titans that will change the industry • When to you use research to guide your software ecosystem strategy



2:40 PM
- 3:00 PM

3:00 PM
- 5:30 PM

3:00 PM
- 3:30 PM

ISG’s vertical leaders provide insight into the market, their observations of the challenges, and our vision of the future in this market.


As LLMs enter the trough of disappointment and gently glides towards the slope of enlightenment, we bring you the key learnings, lasting changes, and portents for the future Beyond the hoopla:

  • What is the lasting effect of this LLM adoption cycle
  • What is truly useful?
  • What should we jettison fast?

This deep dive session investigates developing solutions in a technology landscape characterized by industry clouds, SaaS-based enabling platforms, integration layers, EDI, federated AI, increasing automation, data pipelines and so on. The organization and teams who can function as a true logical core - stitching, orchestrating and constructing a whole that is greater than the sum of its parts - becomes the most critical part of a high-performing, adaptive ecosystem.

  • What are the capabilities, skills, roles and responsibilities needed to build a mature organization and set of teams dedicated to developing and operating the circulatory system of the applications portfolio?
  • Given the ever-evolving landscape, what are the best practices of product teams and enabling teams, and how do the best interact to support the needs of the business?
  • How are others developing the enabling organization of the future with a clear set of services provided, measures achieved, and outcomes delivered?

3:45 PM
- 4:15 PM

Join this session with Alex Bakker, ISG Distinguished Analyst as we present a deep-dive review of the market activity change in the BFSI market over the last year, the impact that has had on managed services growth, and insights from our ISG Market Lens program on their forward-looking buying patterns are.


This session explores how AI hosting is evolving to encompass a broad spectrum of infrastructures, including public and private clouds, edge data centers, and AI-ready laptops and devices. As organizations strive to leverage AI's full potential, the choice between open source and commercial platforms becomes crucial, shaping accessibility, scalability, and security. This session delves into how these diverse hosting options are driving innovation and flexibility in AI deployment, heralding a transformative phase in infrastructure engineering. Learn about how enterprises will move through optimal platform selection and diverse deployment strategies. And how this affects buying and sourcing decisions. Explore the new area of infrastructure engineering to expand your solution portfolio, enhance service offerings, and stay competitive in a rapidly evolving technological landscape.


Enterprise infrastructure is being significantly impacted by the requirements necessary to support everything from weak AI through cutting edge GenAI. Where is the market heading for dedicated vs 'on-demand' access to these complex infrastructures and what is the expected convergence over the next 2-3 years? • How should you deal with ever expanding GPU farms and the unconstrained power and cooling required to support it? • What do you need to know to effectively tune for optimal performance? • How are data center impacted? What do you mean I need a chiller?! • How to integrate converged platforms including classical, HPC, GPU and Quantum platforms?


4:30 PM
- 5:00 PM

Dark Factories represents the next evolution in manufacturing, characterized by decentralized, automated, and human-centric operations. Key characteristics include the integration of advanced technologies from Industry 4.0, creating a future-ready blueprint with minimal human intervention. This transition, while preserving jobs, requires overcoming significant adoption and implementation challenges. Achieving decentralized dark factories (DDF) involves a strategic roadmap addressing current and future states of manufacturing, emphasizing innovation beyond traditional paradigms. Key takeaways: human-centric automation, significant adoption challenges, and innovation-driven future.


AI is on the roadmap of most organizations. as we roll into 2025, roadmaps laid out for AI in 2023 are running up against reality and one of the most common and routine roadblocks for success is data. Join our session to learn how do develop a data operating framework that enables AI. How to deliver results in AI with AI ready data


5:00 PM
- 7:00 PM

Wednesday, September 25, 2024


8:00 AM
- 9:00 AM


9:00 AM
- 12:00 PM

12:00 PM
- 1:00 PM

6:30 PM
- 10:30 PM