AI investments are being scrutinized against real outcomes -- efficiency gains, cost reduction and measurable ROI.  Providers who can demonstrate that value are winning.  Those who are still selling capability alone are losing deals they used to close.

Celebrating 20 years, the ISG Sourcing Industry Conference brings together ISG advisors and the software, technology and service provider communities to lead through the AI landscape. Every year, hundreds of attendees get insights into buying behaviors, market trends and how to position products and services in the ever-evolving technology landscape.  

The AI era is no longer about capability. It’s about credibility and the winners of the next cycle will not be those who talk about AI, but those who monetize outcomes.

Join us this September in Dallas for the insights that shape how you to go market in 2027.  

Clear intelligence on evolving enterprise buying behavior

Guidance on AI-enabled commercial models and pricing shifts

Positioning strategies that differentiate beyond AI features

Market data from ISG advisors working directly with global enterprises

Insight into outcome-based contracting trends

Unlike broad industry events, SIC delivers:

• - Direct insight from ISG advisors engaged in active sourcing decisions
• - Unfiltered data on enterprise priorities
• - Commercially grounded Perspectives -- not hype
• - A peer community of senior provider executives

In the Outcome Economy, leadership requires clarity.

Designed for Leaders across the Technology & Services Ecosystem:

• Hyperscalers -- Learn how enterprise AI investments are being evaluated -- and how to evolve from consumption growth to measurable impact.
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• Global System Integrators -- Explore how AI-driven delivery changes pricing, margin protection and performance acountability.
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• SaaS & Software Providers -- Understand how buyers assess AI-enabled platforms when functionality becomes table stakes.
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• Infrastructure & Managed Service Providers -- Discover how AI workloads are reshaping sourcing decisions -- and how to position infrastructure as strategic advantage.