Full Name
Betsy Schaefer
Job Title
Chief Marketing and Sustainability Officer
Company
FuelCell Energy
Profile
Betsy Schaefer owns brand, demand generation, communications, and sustainability strategy as a single, growth-accountable function at FuelCell Energy (NASDAQ: FCEL), a clean energy manufacturer. Since joining in 2021, she has built that function from the ground up.
Before FuelCell Energy, Betsy spent over a decade at IBM, most recently leading marketing for IBM’s AI portfolio, helping take it from a research project to a platform serving tens of thousands of customers worldwide.
Across both chapters, her throughline has been the same: she builds it as the infrastructure the business runs on, designed to flex with strategy, prove itself commercially under real constraints, and carry the brand and mission for the long term.
Betsy holds a Master’s in Strategic Communications from Columbia University and a Bachelor of Arts from Purdue University.
Before FuelCell Energy, Betsy spent over a decade at IBM, most recently leading marketing for IBM’s AI portfolio, helping take it from a research project to a platform serving tens of thousands of customers worldwide.
Across both chapters, her throughline has been the same: she builds it as the infrastructure the business runs on, designed to flex with strategy, prove itself commercially under real constraints, and carry the brand and mission for the long term.
Betsy holds a Master’s in Strategic Communications from Columbia University and a Bachelor of Arts from Purdue University.
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