The rules of technology services pricing are being rewritten by AI.

As enterprises accelerate AI adoption, traditional pricing approaches based on effort, time and labor are rapidly giving way to models centered on intelligence, automation and business value. This session will explore how service providers can evolve beyond legacy commercial structures to develop AI-enabled pricing strategies that better align with changing buyer expectations and market realities.

Attendees will gain practical insight into the shift from cost-based pricing to value-based models, including how AI is influencing pricing baselines, client expectations, competitive differentiation and service delivery economics.  

Key topics include:

• How AI is reshaping enterprise buying behavior and pricing expectations
• The transition from labor-based to outcome- and value-based pricing
• Strategies for pricing AI-enabled and autonomous services
• Practical steps to evolve pricing structures while protecting margin and growth

Participants will leave with actionable guidance on how to modernize pricing strategies, communicate value more effectively and position their organizations for long-term success in an AI-driven services economy.