AI is fundamentally reshaping how enterprise technology and services are bought, delivered and monetized. As automation reduces traditional labor requirements and intelligent platforms accelerate outcomes, long-standing commercial models based on effort, headcount and time-and-materials are rapidly coming under pressure. The critical question facing the industry is no longer whether AI creates value — but who captures it. This session examines how AI is redistributing revenue, margin and influence across the technology ecosystem, forcing global systems integrators, service providers and software companies to rethink their pricing strategies, partnership structures and value propositions. Industry leaders will explore the transition from effort-based delivery toward outcome-driven, performance-linked and consumption-oriented commercial models designed for the AI era. Attendees will gain insight into how enterprises are redefining ROI expectations, how providers can protect profitability while increasing automation and what new metrics will shape customer relationships moving forward. The discussion will also address how providers can avoid margin compression while competing in a rapidly evolving AI marketplace.

Key topics include:

• The shift from labor-based pricing to outcome- and performance-linked models
• How AI changes margin structures across services and software businesses
• New approaches to ROI measurement and value realization
• Consumption-based, subscription and AI-as-a-service commercial strategies
• Risk-sharing partnerships and ecosystem revenue alignment
• How providers can differentiate and maintain profitability in an AI-driven market

Designed for software, technology and services executives, this session delivers a practical and strategic look at the future economics of AI — and what providers must do now to remain competitive as value creation increasingly moves toward intelligent platforms, automation and measurable business outcomes.