AI is changing the economics of enterprise software—and unpredictable consumption could become the biggest threat to both provider margins and client ROI. Drawing on ISG research, deal data, benchmarks and real-world engagements, this session reveals how tokens, AI units, usage-based pricing and variable demand are forcing a fundamental rethink of pricing, contracting and governance. One ISG engagement shows the stakes: redesigning an AI pricing model reduced five-year contract value by 46% while eliminating inflation increases, annual true-ups and significant long-term pricing risk. Attendees will learn how to turn AI consumption from a commercial liability into a competitive advantage through smarter pricing, stronger protections and models that give clients the confidence to scale.