Name
ISG INSIGHTS: Pricing by Autonomy: The Next Commercial Model for AI-Enabled Services
Description

As AI agents, autonomous workflows and intelligent delivery platforms become embedded across enterprise operations, traditional commercial models built around labor hours, staffing levels and effort-based billing are rapidly losing relevance. The next evolution of services pricing will be defined not by how much human effort is applied, but by the level of autonomy delivered — and the business outcomes that autonomy enables. In this session, analysts and industry leaders will explore how AI-enabled services are reshaping the economics of technology and business operations, creating pressure for providers to redesign pricing structures, contracting models and value measurement frameworks. The discussion will examine how varying levels of automation and autonomous execution may become the foundation for future commercial agreements across managed services, business process services and intelligent operations. Attendees will gain insight into how providers and enterprise buyers are beginning to define, measure and monetize autonomy, as well as the implications for margin structures, accountability, governance and competitive differentiation in the AI era.

Key topics include:

  • The shift from effort-based pricing to autonomy- and outcome-based commercial models
  • How AI-enabled delivery changes provider economics and margin dynamics
  • Measuring levels of autonomy and linking them to business value
  • New approaches to contracting, governance and shared accountability
  • Risk-sharing and performance-linked pricing frameworks in autonomous operations
  • The future of managed services and BPO pricing in AI-driven environments
  • How providers can operationalize scalable and repeatable AI commercial models

Designed for technology, sourcing and services executives, this session delivers an ISG perspective on one of the most important shifts emerging in the AI economy — where competitive advantage will increasingly depend on a provider’s ability to price, govern and deliver intelligent autonomous outcomes at scale.

Steven Hall
Date
Wednesday, September 23, 2026
Time
8:55 AM - 9:25 AM
Location Name
Legacy Ballroom