The traditional boundaries between software companies and service providers are rapidly evolving. Enterprises increasingly expect integrated outcomes — combining platforms, data, automation and domain expertise into unified solutions that accelerate transformation and deliver measurable business value. As AI reshapes service delivery operating models, providers that fail to evolve beyond standalone products or labor-based services risk losing relevance in a market moving toward intelligent, outcome-driven ecosystems.

This session explores how the convergence of software and services is redefining competitive advantage across the technology landscape. Industry leaders will examine how software companies and managed services providers are embedding services into platforms, productizing delivery capabilities and building recurring value through AI-enabled solutions, managed services and ecosystem partnerships.
Attendees will gain practical insight into the operational, commercial and go-to-market changes required to compete in this new environment — including how to align product and services strategies, modernize delivery models and create differentiated customer experiences.

Key topics include:

• The rise of integrated software-plus-services business models
• AI’s role in accelerating platform-centric delivery and automation
• Productizing services and creating scalable recurring revenue streams
• New partnership and ecosystem strategies shaping enterprise buying decisions
• Evolving pricing, packaging and customer success models

Designed for technology, software and service provider executives, this session provides a strategic roadmap for navigating one of the most important industry shifts of the next decade — where success will increasingly depend on the ability to deliver connected platforms, intelligent services and measurable business outcomes together.