As AI investments accelerate, providers face growing pressure to clearly demonstrate measurable business value while staying aligned with rapidly evolving client expectations. In response, ISG is launching a new service line dedicated to helping organizations design, build and manage high-impact Client Advisory Boards (CABs) that deliver strategic insight and stronger executive relationships. This session explores why CABs are becoming an essential tool for providers navigating transformation, innovation and shifting customer demands. Attendees will learn how leveraging an independent third party like ISG to facilitate and maintain advisory boards creates a more candid, actionable feedback environment — helping organizations uncover what their most important clients are truly thinking, expecting and still missing from today’s partnerships.