Analyst relations is undergoing significant change as AI, shifting buyer behavior, new influence channels and evolving enterprise decision-making reshape how providers engage with the market. This session presents the results of ISG's 2026 Analyst Relations Survey, offering a first look at aggregated industry findings and the emerging trends redefining the function. Attendees will gain insight into how analyst relations teams are adapting their strategies, where organizations are increasing investment and which practices are proving most effective in influencing market perception and business outcomes. The session will explore the changing role of analyst engagement within the broader go-to-market ecosystem, provide benchmarking data against industry peers and highlight the opportunities and challenges that will shape analyst relations programs over the next several years.