AI is rapidly transforming the way enterprises evaluate service providers, creating new expectations for performance, innovation, productivity and business value. As organizations increasingly adopt AI-enabled operating models, traditional benchmarking and assessment frameworks must evolve to reflect the capabilities that matter most in the market. This session explores how AI will influence both existing and future IPL studies, the emerging criteria that will define provider differentiation and the new measures organizations will use to assess success. Attendees will gain an inside look at how expectations within IPL evaluations are changing, what capabilities providers must demonstrate to remain competitive and how AI-driven outcomes will increasingly shape market perception and leadership positioning. The session will also examine the risks of falling behind as competitors accelerate AI adoption, provide a preview of upcoming IPL research priorities and offer practical guidance on how providers can effectively showcase their AI investments, operational maturity and measurable business impact. Through real-world examples and forward-looking analysis, attendees will better understand how evolving measurement criteria will redefine provider leadership in the years ahead.