The enterprise applications landscape is undergoing rapid change, shaped by new technologies, economic pressures, and shifting market demands. Enterprises now seek greater intelligence, fluidity, and transparency across their operational value streams and application ecosystems. They expect providers to unlock more value from existing platforms, data assets, and complementary solutions—while delivering outcomes, not just services. This session will level-set realistic enterprise expectations, outline what providers can and should deliver to meet these evolving needs, and explore how providers can guide enterprises toward higher levels of AI adoption.