Last year, only 15% of enterprises had Generative AI pilots in production, and scaling was proving difficult for those at that point. Overcoming these challenges is still top of mind, but Agentic AI's entrance into the AI arena has introduced new priorities. With so many priorities, enterprise clients are demanding simpler, ready-built AI solutions - and less experimentation. And in this time of high economic pressure, they need to see AI driven results: efficiencies, savings, innovation and scale. Cost optimization and self-funding initiatives are more important than ever. 

Returning for its 19^th year, the ISG Sourcing Industry Conference brings together ISG advisors and the software, technology and service provider communities to lead through and beyond AI hype. Every year hundreds of provider attendees get actionable insight into buying behaviors, market trends and how to position products and services in an evolving technology landscape.  

Join us this September in Dallas for this must-attend, intimate gathering of leaders, influencers and market shapers. 
 

Get an inside-peek into the key trends that will shape the landscape in 2025 and beyond

Meet one-on-one with ISG's top advisors and thought leaders, live in Dallas

Unlock data-driven market intelligence to shape your customer success strategy

Understand and proactively address top concerns and investment priorities for your executives

Discover best-practice tips to navigate a turbulent economic environment

The ISG Sourcing Industry Conference is designed to address the unique challenges facing software, technology and service providers, backed by the industry’s most comprehensive marketplace data. 

As a trusted business partner to more than 800 blue chip clients, ISG thought leaders and advisors offer a unique view into the shifting needs of your market enabling you to innovate and uncover growth opportunities.  

Featuring client keynotes and panels, breakout sessions on vertical industry trends and 1:1 meetings with our subject matter experts to get answers to your most pressing questions.

Designed for:

• Business Development Executives
• Sales Executives
• Marketing Executives
• Regional and Product Managers
• Business and Competitive Intelligence Executives 
• Heads of Advisory, Analyst and Industry Relations