Last year, only 15% of enterprises had Generative AI pilots in production, and scaling was proving difficult for those at that point. Overcoming these challenges is still top of mind, but Agentic AI's entrance into the AI arena has introduced new priorities. With so many priorities, enterprise clients are demanding simpler, ready-built AI solutions - and less experimentation. And in this time of high economic pressure, they need to see AI driven results: efficiencies, savings, innovation and scale. Cost optimization and self-funding initiatives are more important than ever.
Returning for its 19th year, the ISG Sourcing Industry Conference brings together ISG advisors and the software, technology and service provider communities to lead through and beyond AI hype. Every year hundreds of provider attendees get actionable insight into buying behaviors, market trends and how to position products and services in an evolving technology landscape.
Join us this September in Dallas for this must-attend, intimate gathering of leaders, influencers and market shapers.
Reasons to Attend
Get an inside-peek into the key trends that will shape the landscape in 2025 and beyond
Meet one-on-one with ISG's top advisors and thought leaders, live in Dallas
Unlock data-driven market intelligence to shape your customer success strategy
Understand and proactively address top concerns and investment priorities for your executives
Discover best-practice tips to navigate a turbulent economic environment
Agenda Snapshot
Monday, September 15
Monday, September 15
Registration & Light Lunch
1:1 Meetings with ISG Advisors
Optional Workshops
- The Evolving State of the Advisor Relations Function
Paul Reynolds, ISG - The Future of Software Research at ISG: 2026 to 2028
Mark Smith, Dave Menninger & Rob Kugel, ISG - Driving Competitive Advantage: Price Strategies for IT Services Providers
Mike Rose, ISG - Opening the Book on Next Level Strategic Decision Making
Chairman's Welcome
Chuck Walker, Partner, ISG
ISG Keynote: The Software & Services Market in 2026 and Beyond
Stanton Jones, Distinguished Analyst & Mark Smith, Partner, ISG
ISG Predicts
Prashant Kelker, Chief Strategy Officer, ISG
Networking Break
TRACK A | 1:1 Meetings with ISG Advisors
TRACK B | Breakout Sessions
- Industry Update: Manufacturing
John Lytle, Director, ISG - The Application Landscape
Shriram Natarajan, Director, ISG - Avoiding ROI Leakage in Outsourcing Engagements
Randy Geoghagan, Partner, ISG - Industry Update: Consumer Services
Sunder Pillai, Director, ISG - The Price of Performance: IT Spend, Productivity & Quality Trends
Chris Karalis, Director, ISG - The FutureSource Survival Guide: Navigating the RFP Process
Mitchell Whitus, Director, ISG - Industry Update: Financial Services
Lois Coatney, Partner, ISG - The Quantum Threat: Bigger than Y2K, When Will it REALLY Impact Your Organization?
Doug Saylors, Partner, ISG - The Impact AI Ops on IT Services Pricing
Mike Rose, Director, ISG
Reception
Tuesday, September 16
Tuesday, September 16
Breakfast
Day Two Welcome
Chuck Walker, Partner, ISG
Next-GenAI-Driven Cost Optimization
Bill Huber, Partner, ISG
Keynote Presentation
Networking Break
TRACK A | 1:1 Meetings with ISG Advisors
TRACK B | Breakout Sessions
- Industry Update: Insurance
Dennis Winkler, Director, ISG - Industry Update: Energy
- Reality of AI from the Software Industry Promises: Lessons Learned
Mark Smith, Partner, ISG
Tai Bal, Breville Group - Industry Update: Life Sciences
Jenn Stein, Partner, ISG
Michael Fullwood, Partner, ISG - Agentic Readiness: Development of the Emerging Data Tower
Alex Bakker, Distinguished Analyst, ISG - Agentic AI and the Future of Business Application - Everything Changes
Matthew Brown, HCM Research Director, ISG
Stephen Hurrell, Director, ISG - Industry Update: Healthcare
Jamie Burke, Partner, ISG - Today's Industry 5.0 and the Future of Decentralized Dark Factories
Ryan Hamze, Director, ISG - AI Market with Agentic AI & GenAI: New Software Universe
Dave Menninger, Executive Director, ISG
Jeff Orr, Director, ISG
Lunch
Keynote Presentation
Fireside Chat
1:1 Meetings with ISG Advisors
The Future of Software Economy with AI & Technology for 2026 and Beyond
Mark Smith, Partner, ISG
Breakout Sessions
- OCM for Sourcing Helps to Prevent Value Leakage!
Alisha VanSistine-Boss, Principal Consultant, ISG - GenAI Trends Fuel New Partnership Models in Smart Manufacturing
Ryan Hamze, Director, ISG - AI Workplace "We've Got This"
Jim Kane, Director, ISG - Why ERP Programs Fail and How Proactive Risk Management Can Survive Yours
Matteo Gallina, Director, ISG - Decrypting Decisions: How Security Teams Identify the Best Security Solution
- Evolution of AI in Health Sciences
SG Anand, Director, ISG
Wayne Butterfield, Partner, ISG
Dr. Anurag Mairal - Women in Digital: The Future of AI is Women - How AI Equalizes, Accelerates & Enables Leadership
Lois Coatney, Partner, ISG
Kimberly Tobias, Partner, ISG - Fluidity, Intelligence & ROI from Applications
Shriram Natarajan, Director, ISG
Reception
Wednesday, September 17
Wednesday, September 17
Golf Tournament
Breakfast
1:1 Meetings with ISG Advisors
ISG Sourcing Industry Awards Dinner
Including:
- ISG Provider Lens Awards
- Paragon Awards
- Star of Excellence Awards
- Software Innovation Awards
Who Attends
The ISG Sourcing Industry Conference is designed to address the unique challenges facing software, technology and service providers, backed by the industry’s most comprehensive marketplace data.
As a trusted business partner to more than 800 blue chip clients, ISG thought leaders and advisors offer a unique view into the shifting needs of your market enabling you to innovate and uncover growth opportunities.
Featuring client keynotes and panels, breakout sessions on vertical industry trends and 1:1 meetings with our subject matter experts to get answers to your most pressing questions.
Designed for:
- Business Development Executives
- Sales Executives
- Marketing Executives
- Regional and Product Managers
- Business and Competitive Intelligence Executives
- Heads of Advisory, Analyst and Industry Relations
Select Your Experience
ADVANCED TICKET
ADVANCED TICKET
Expired June 15, 2025
EARLY BIRD TICKET
EARLY BIRD TICKET
$2,195
Expires July 31, 2025
| One and a half days of the latest research, insights and and interactive breakout sessions - designed to get to the heart of your business needs
| Unrivaled networking opportunities
| Access to 1:1 meetings with ISG Advisors
| Access to the ISG Sourcing Industry Conference Golf Tournament
REGULAR TICKET
REGULAR TICKET
$2,595
| One and a half days of the latest research, insights and and interactive breakout sessions - designed to get to the heart of your business needs
| Unrivaled networking opportunities
| Access to 1:1 meetings with ISG Advisors
| Access to the ISG Sourcing Industry Conference Golf Tournament
GROUP RATE
GROUP RATE
$2,195
| Same great benefits with a discounted rate
| Valid on bookings of 5 or more
| Tickets must be purchased in one transaction and paid by credit card