As traditional CRM systems show their age, forward-looking enterprises are reimagining front-office and revenue software to meet the demands of modern, dynamic customer lifecycles. The next generation of revenue platforms—augmented by automation, generative AI, and agentic AI—will go far beyond pipeline tracking to actively drive selling, streamline renewals, and power expansion opportunities. Examine how AI is shifting from passive insight to proactive execution, helping revenue teams focus on outcomes rather than administration and gain insight into how revenue performance planning is being transformed through adaptive, data-driven approaches that align go-to-market resources to business impact. Unpack the fast-evolving role of dedicated monetization platforms built for subscription, usage-based, and hybrid models, and their emergence as central to both commercial strategy and operational scalability.