Global business uncertainty is at a decades-high, driven by trade upheavals, geopolitical shocks, and slowing growth—putting intense pressure on enterprises. In response, companies are racing to deploy agentic and generative AI to boost productivity and reduce costs, yet meaningful ROI remains elusive. At the same time, AI is rapidly blurring the lines between software and services, fueling nonstop disruption as companies struggle to scale the rising “AI Wall.” These converging forces are set to redefine the Software & Services Market in 2026 and beyond, demanding bold strategies and agile new operating models to stay competitive. Using the intelligence from ISG Index, this session will help navigate the intertwined services and software economy.

• Understand how cost efficiency demands, and AI ambitions are shaping enterprise buying behavior—reflected in the latest software and services bookings from ISG Index.
• Learn why many enterprises are hitting the “AI Wall,” and what providers must do to help clients achieve meaningful productivity and ROI.
• Gain insight into the bold strategies, operating models, and differentiators that will separate winners from laggards in the next wave of AI disruption.