The enterprise software market is complex and comprised of thousands of software providers, large and small, that sometimes might not be as obvious what are the innovations for digital modernization. The ecosystem of software providers from business applications (SaaS) to infrastructure (IaaS) is evolving rapidly from cloud computing to AI. Navigating the changes in the software economy will require insights on where to adapt your industry and software partner ecosystem with consulting and solutions practices with precision not generalities. In this session, ISG Software Research leaders, Mark Smith, Partner and David Menninger, Executive Director will discuss the state of the enterprise software market and how to understand the software industry is changing and how to use research and insights to decipher the future today. What you will learn: • What is the state of software industry from applications to AI • Why is software industry changing and what does it mean • Where is the software economy changing how it provides services • Who are the new software titans that will change the industry • When to you use research to guide your software ecosystem strategy